What we did: 

Ayming launched a service to support businesses in Grant applications. They needed to generate leads from niche industries that are core focuses for grant funding over the next 3 years. 

We created a lead generation campaign, testing direct to enquiry and lead generation content to establish a funnel of leads for the grants team.

Utilising LinkedIn as a channel allowed us to niche into the industries to generate qualified leads that convert. 

Results: 

• An average cost per lead 20% below KPI (£180 of £225)

• A 50% marketing qualified lead rate – above the 35% KPI due to the level of niche required. 

• A new client with 35x ROAS in the first month of campaigns