What we did:

Game Academy is a career finder with a difference, helping to match avid gamers with their dream jobs. Their target audience? NRS – lower-income, non-university attendees.

Results: 

• Exceeded targets for NRS (lower income and non-university attendees), sign ups by 130% with 85% of budget spent. 

• Used Facebook Ads to generate 697 new users in 4 weeks at £2.50 per sign up 

• Generated quality leads to have 36% of them complete the 4-stage onboarding programme for upskilling, against a KPI of 20% 

• Tested different types of adverts and messages to optimise click-through-rate on difficult to reach audiences