What QuickFox did:

Mattr is a singles lifestyle app for people who are looking for stronger connections. This has a niche of being for people who are neurodivergent, but is also for people who feel they would suit. The app uses a more thorough process than competitors to match people together through stronger onboarding.

The goal was to increase their registered users and installs across London, Manchester, Bristol and Brighton.

Results: 

• Decreased cost per registered user by 36%

• Increased their install to registered user conversion rate from 35% to 43%

• Utilised UGC content, audience and location variations to decrease their cost per install in meta by 67% YoY

• Generated their two strongest months ever in November and December 2025, with January 2026 looking to exceed those further