What QuickFox did:

Mintstars is an adult creator platform that utilises a subscription based model. Their USPs are that they give instant payouts, 100% of the money goes to the creators, and there are no fees. Their aim is to gather adult creators to sign up to the Mintstars platform and have adult qualified leads.

Results: 

• Generated a meta cost per lead of £4.76 with a cost per qualified lead average of £19. With the strongest month being November 2025.

• Implemented custom landing pages and full creative refresh to encourage adult leads to sign up.

• Decreased the cost per qualified adult lead by 30% since new landing pages were implemented

• Created a strong and qualified meta account for an industry that often gets flagged and rejected in Meta by using sensitive and smart language.